Traditional Matcha

So, you’re standing at the crossroads of matcha greatness, staring down three different legends—Ujiha Kumo, Ame, and Ichi. Each of these ceremonial-grade matchas is like a top-tier samurai, armed with its own unique characteristics. But which warrior do you choose to whisk up? Let’s break it down and find the perfect matcha sidekick for your journey into the world of green goodness.

1. Kumo (Super Supreme Ceremonial Grade Matcha)
Let’s start with Kumo, meaning “cloud.” If matcha had a VIP section, Kumo would be sipping a drink there, looking effortlessly elegant. This matcha is all about luxury, finesse, and that “melt-in-your-mouth” custard-like flavor. Kumo is like the silk robe of matchas—velvety, rich, and draped with umami. You’ll taste that smooth sweetness, but it’s the umami that will make you pause, breathe, and think, “Wow, I’m in the presence of greatness.”

Flavor Profile: Velvety custard with a rich umami note.
Perfect for: Matcha connoisseurs who appreciate a complex, nuanced cup. If you’re ready to level up from good matcha to next-level matcha, Kumo’s got your back.

Price Tag: $49.99 (a small price for your tastebuds’ ticket to the matcha VIP lounge)​.

2. Ame (Supreme Ceremonial Grade Matcha)
Ame means “rain,” and much like a refreshing shower, this matcha is a bold, cleansing experience. It’s got the same rich umami punch as Kumo but leans toward a bolder, more pronounced flavor. Imagine the smoothness of Kumo but with a bit more edge. It’s like if matcha had a little swagger—a bit of “oomph” without losing that creamy custard base. Ame uses the Samidori cultivar exclusively, which gives it that extra umph in flavor complexity.

Flavor Profile: Bold umami with a touch of velvety sweetness, perfect for those who want more “rain” in their tea storm.
Perfect for: Matcha drinkers looking for a bolder, more intense flavor. If Kumo is a gentle cloud, Ame is the rain that refreshes everything. It’s for those days when you need that extra kick.

Price Tag: $39.99 (a storm worth riding!)​.

3. Ichi (Premium Ceremonial Grade Matcha)
Now, Ichi is the zenith of simplicity. “Ichi” means “one,” and it truly stands as a pillar of tradition. Sourced from Kagoshima, this matcha honors the classic Yabukita cultivar, offering a clean, bright, and pure flavor. If you’re a matcha purist, this is your go-to. Ichi is like the white belt of matcha with the soul of a black belt—calm, smooth, with just a touch of sweetness. It’s for those who love balance and clarity in their matcha journey.

Flavor Profile: Bright, clean, slightly sweet with a lingering umami. Think fresh, think crisp, think zen in a cup.
Perfect for: Beginners who want to experience matcha in its most traditional, unadulterated form. It’s pure, it’s simple, and it’s got that meditative quality—perfect for slowing down and savoring the little moments.

Price Tag: $29.99 (balance, clarity, and mindfulness in every sip)​​.

How to Choose?

If you’re browsing and feeling unsure, think about what mood you’re in. Here’s a breakdown:

Feeling fancy? Choose Kumo. It’s the luxury ride of matchas.
Want something bold and slightly adventurous? Pick Ame. It’s got a bit more punch, like matcha with personality.

Looking for simplicity and clarity? Ichi will ground you. It’s clean, balanced, and a perfect introduction to the traditional matcha world.
At the end of the day, no matter which one you choose, you’ll be whisking up a bit of matcha magic. Just make sure your chasen (bamboo whisk) is ready, because you’re about to start a flavor journey​​.

Enjoy the matcha madness!